Tuesday, October 25, 2005


Second assignment surprises

Maybe it was my thinking behind choosing Maxim, maybe it was just staunch hatred for the publications "big boy dummy" approach but my finding were actually a pleasant surprise. Did it answer my questions? Hell no, only inspired more. But to state it simply: there was more sexualized visuals within editorial content than advertorial. Shocking!!

Normally, advertising is loaded with sexualized imagary, Maxim was no different.

Both editorial and advitorial content had high levels of sexualized females, both 75% respectably. The number of total women was the big kicker: editorial = 143 total women, 107 sexualized; advitorial = 56 total women, 42 sexualized.

Thats nearly a third less women, sexualized or not.

Apparantly Maxim has turned the "sex sells" argument on its ass, because sex literally drives the editorial content more than anything else.

Shameful, psuedo-porno!

ZA

Tuesday, October 18, 2005


The coming of the 'Compact'

NYT going tab? It maybe scary, but is best? Maybe. Maybe not.

So the story goes, it is on the way. Most newspaper analysts like Mario Garcia think the broadsheet (regular, "tall" newspaper) is going to be replaced with tabloid (half the size, NT Daily summer edition or Quick.) I personally like the tabloid, but some questions persist.
Will this increase the under-visuals of minorities. Since the tabloid fits into a magazine feel, and most take advantage of a single, stark image; will there be only more white males like the current media likes to use?
Also, how can a tab remain broad in scope while keeping an "impact image" on the front page?
Things are changing in newsprint, I'm not afraid of this. What does scare me is the easiness of relying on the norm of the past and not implementing standards and procedures that attack racism and sexism on "new" front pages.

Check this article by Garcia at Poynter here

Friday, October 14, 2005

Good luck Doc!

Dr. Lambiese, kick that sucker where it hurts! Like in the imaginary balls or something. Seriously, good luck with the treatments and Godspeed.
ZA

Wednesday, October 05, 2005

Someone, anyone!! Do you hear me??

I have to force myself to blog every week mainly because I am getting no feedback what-so-ever. That annoys me. Mainly because I prefer a conversation to a monologue.

So if anyone reads this please shoot some feedback my way. That will inspire me a great deal!

:-) ZA